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Overview

What is it?

Media Benefits

PartnersProgram

*Special Note for Media Managers

Local Business Benefits

PartnersProgram May be Right for Your Media Group If...

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Overview:

PartnersProgram: The highest-grossing sales initiative of the year for media, a highly profitable marketing and advertising program for businesses!

…and the only major revenue development program based first and foremost on Sound Marketing Principles and Education, not a cheap bucket of spots.
 

 

What is it?:

PartnersProgram is a concentrated two-week sales development program designed to create a “13th month” or more of local revenue.  We facilitate the program in the market for you.  By focusing the efforts of your sales staff and conducting informative, high-energy marketing workshops for the local business community, PartnersProgram creates immediate revenue and a pipeline for new business development. Individually customized, PartnersProgram has proven effective in any size market!

 

 

Media Benefits:

PartnersProgram is a proven sales generator, creating new, long-term, direct advertising contracts and providing valuable and relevant marketing education to local businesses while enhancing your billing and presence in the community.

 

For example:

  

- The last 40 PartnersPrograms have generated over $13 million in sales.

- Those same campaigns have created marketing solutions for more than 900 local businesses.

- On average, PartnersProgram has generated over $330,000 in new and upsold revenue per project.

- On the high end, several PartnersPrograms have created over $800,000 in partnerships, with a high of nearly
   $1,000,000.

 

  

  

PartnersProgam:

Creates immediate revenue…new long-term, annual commitments.
Converts non-users and occasional users into every-month advertisers.
Creates greater understanding and appreciation for your company and staff in the business community.
Feeds your new business pipeline.
Offers great financial benefits without the high costs and multi-departmental strain usually connected to
  events, promotions or other new revenue efforts.
Creates better cash flow than other NTR programs, sales events or initiatives.
Builds base selling every month.
Creates long-term partnerships.
Is sales development through which everyone wins: your top line, your bottom line, your sellers, your advertisers.
Brings new dollars to the medium: grows the whole pie while growing your share of it.
Re-invigorates your veteran sellers, jump-starts newer sellers.
Dramatically shortens the selling cycle.
Improves client retention.
Maximizes inventory in all day parts.
Creates and produces every element of the program for you: all printed materials, production elements,
  customized marketing presentation, professional presenter and on-site facilitator, staff performance tracking
  systems.



*Special Note for Media Managers –
If all you’re interested in is high-pressure closing and slam-dunking as much business as possible without regard to the customer or ethical sales practices, look somewhere else. This isn’t called “PartnersProgram” by accident, and we’ve worked hard to earn a reputation you can be proud to work with. Some of the most responsible selling is not closing business that you know a company shouldn’t buy. As a result of our approach, we tend to have less attrition, correspondingly higher retention and more satisfied long-term advertisers than you might have experienced in the past or with other outside initiatives. We think it’s a better way to do business. If you agree, let’s talk!



Local Business Benefits –
Before starting any marketing or advertising effort it’s important to understand the process and define your goals and expectations. What do you want to accomplish? Can marketing and advertising solve a problem? Build your business? Make you more money? Help beat your competition? Make your job easier? Help you reach your goals? Be the best use of your money? Before you spend a dime you need to discover and be comfortable with the answers.

PartnersProgram teaches and reinforces the fundamentals of marketing, as they apply to today’s marketplace and economy, in a dynamic workshop setting. With increased knowledge and confidence you can make more informed and effective decisions. As one attendee, the owner of a roofing company, said, “I learned more good stuff from you on one hour than I did at my industry’s three-day national convention!” And, the PartnersProgram workshop is free to invited guests!

PartnersProgram will:
• De-mystify the marketing and advertising process…making it understandable and affordable for almost any
  business.
• Educate businesses about advertising, branding, consumer trends and the changing dynamic of the market and
  media.
• Create a year-long advertising plan, customized to your specific needs and business cycle.



PartnersProgram May be Right for Your Media Group If -
-You need to grow your billing.
-You want to build trust, credibility and value in your business community by providing valuable, high-impact
  marketing workshops presented by respected national marketing consultants.
-You want to help local businesses become better marketers.
-You’re tired of doing the same old things and getting the same old results.
-You’re not hitting your revenue goals.
-You’re not afraid of new ideas and growth.
-You have room to get better, and want to.
-You want your staff’s marketing skills to be relevant to today’s environment.
-You want to invigorate and energize your sales team.
-You want to generate business from underdeveloped categories.
-You want to creatively and productively reinforce your team’s sales training and development.
-You want to look like a hero to your boss.
-You want your sellers to look like heroes to you.
-You want to sell electronic media the right way.
-You’ve used an outside service before and didn’t like the way your staff and/or local businesses were treated.
-You don’t want to give the store away with the unreasonably high discounting demanded by other outside
  providers.
-You don’t like “scorched-earth” closing techniques.
-You want to make a positive difference.



If any of these "ifs" strike a chord, we might be right for you...
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