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Overview
What is it?
Media
Benefits
PartnersProgram
*Special Note for Media Managers
Local Business Benefits
PartnersProgram May be Right for Your
Media Group If...
Get Started
Overview:
PartnersProgram: The highest-grossing sales initiative of the
year for media, a highly profitable marketing and advertising
program for businesses!
…and the only major revenue development program based first and
foremost on Sound Marketing Principles and Education, not a
cheap bucket of spots.
What is it?:
PartnersProgram is a concentrated two-week sales development
program designed to create a “13th month” or more of local
revenue. We facilitate the program in the market for you. By
focusing the efforts of your sales staff and conducting
informative, high-energy marketing workshops for the local
business community, PartnersProgram creates immediate revenue
and a pipeline for new business development. Individually
customized, PartnersProgram has proven effective in any size
market!
Media Benefits:
PartnersProgram is a proven sales generator, creating new,
long-term, direct advertising contracts and providing valuable
and relevant marketing education to local businesses while
enhancing your billing and presence in the community.
For example:
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- The last 40 PartnersPrograms have generated over $13
million in sales. |
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- Those same campaigns have created marketing solutions for more
than 900 local businesses. |
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- On average, PartnersProgram has generated over $330,000 in
new and upsold revenue per project. |
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- On the high end, several PartnersPrograms have created over
$800,000 in partnerships, with a high of nearly
$1,000,000. |
PartnersProgam:
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Creates immediate revenue…new long-term, annual commitments.
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Converts non-users and occasional users into every-month
advertisers.
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Creates greater understanding and appreciation for your
company and staff in the business community.
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Feeds your new business pipeline.
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Offers great financial benefits without the high costs and
multi-departmental strain usually connected to
events, promotions or other new revenue efforts.
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Creates better cash flow than other NTR programs, sales
events or initiatives.
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Builds base selling every month.
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Creates long-term partnerships.
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Is sales development through which everyone wins: your top
line, your bottom line, your sellers, your advertisers.
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Brings new dollars to the medium: grows the whole pie while
growing your share of it.
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Re-invigorates your veteran sellers, jump-starts newer
sellers.
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Dramatically shortens the selling cycle.
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Improves client retention.
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Maximizes inventory in all day parts.
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Creates and produces every element of the program for you:
all printed materials, production elements,
customized
marketing presentation, professional presenter and on-site
facilitator, staff performance tracking
systems.
*Special Note for Media Managers –
If all you’re interested in is high-pressure closing and
slam-dunking as much business as possible without regard to
the customer or ethical sales practices, look somewhere
else. This isn’t called “PartnersProgram” by accident, and
we’ve worked hard to earn a reputation you can be proud to
work with. Some of the most responsible selling is not
closing business that you know a company shouldn’t buy. As a
result of our approach, we tend to have less attrition,
correspondingly higher retention and more satisfied
long-term advertisers than you might have experienced in the
past or with other outside initiatives. We think it’s a
better way to do business. If you agree, let’s talk!
Local Business Benefits –
Before starting any marketing or advertising effort it’s
important to understand the process and define your goals
and expectations. What do you want to accomplish? Can
marketing and advertising solve a problem? Build your
business? Make you more money? Help beat your competition?
Make your job easier? Help you reach your goals? Be the best
use of your money? Before you spend a dime you need to
discover and be comfortable with the answers.
PartnersProgram teaches and reinforces the fundamentals of
marketing, as they apply to today’s marketplace and economy,
in a dynamic workshop setting. With increased knowledge and
confidence you can make more informed and effective
decisions. As one attendee, the owner of a roofing company,
said, “I learned more good stuff from you on one hour than I
did at my industry’s three-day national convention!” And,
the PartnersProgram workshop is free to invited guests!
PartnersProgram will:
• De-mystify the marketing and advertising process…making it
understandable and affordable for almost any
business.
• Educate businesses about advertising, branding, consumer
trends and the changing dynamic of the market and
media.
• Create a year-long advertising plan, customized to your
specific needs and business cycle.
PartnersProgram May be Right for Your Media Group If -
-You need to grow your billing.
-You want to build trust, credibility and value in your
business community by providing valuable, high-impact
marketing workshops presented by respected national
marketing consultants.
-You want to help local businesses become better marketers.
-You’re tired of doing the same old things and getting the
same old results.
-You’re not hitting your revenue goals.
-You’re not afraid of new ideas and growth.
-You have room to get better, and want to.
-You want your staff’s marketing skills to be relevant to
today’s environment.
-You want to invigorate and energize your sales team.
-You want to generate business from underdeveloped
categories.
-You want to creatively and productively reinforce your
team’s sales training and development.
-You want to look like a hero to your boss.
-You want your sellers to look like heroes to you.
-You want to sell electronic media the right way.
-You’ve used an outside service before and didn’t like the
way your staff and/or local businesses were treated.
-You don’t want to give the store away with the unreasonably
high discounting demanded by other outside
providers.
-You don’t like “scorched-earth” closing techniques.
-You want to make a positive difference.
If any of these "ifs" strike a chord, we
might be right for you...
Get Started
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