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Broadcast AdVentures, Inc…

Kevin O’Brien President

Tom Pierce National Consultant

Broadcast AdVentures, Inc...

…makes money for media groups and local businesses! We’re a small, specialized media and marketing consulting group founded by Kevin O’Brien, a veteran broadcast consultant, marketer, trainer, manager, seller and programmer.

In 2002 Kevin condensed 25 years of experience and introduced PartnersProgram, dramatically increasing sales volume for media clients, training and developing managers and sellers, and turning new advertisers into successful marketers.

We have conducted sales and marketing development workshops, consulting projects, and training programs for more than 8,000 businesses and media professionals in the United States and abroad.

The Broadcast AdVentures client roster includes media organizations including Comcast, Clear Channel, NextMedia, GAPWEST, Viamedia, Northern Star Broadcasting and the Journal Broadcast Group; and retail and service businesses including John Elway Toyota and the Ontario Auto Center.

Kevin O’Brien…

…has worked to generate over $125 million in advertising revenue, to the benefit of media groups and local businesses in the United States and abroad. Kevin facilitates PartnersProgram campaigns, and conducts focused sales and marketing training and development programs for clients.

Kevin’s career has included successful posts in business management and consulting, and in media as General Manager, Director of Sales, General Sales Manager, Account Executive, Program Director, Air Personality, and Sportscaster.

Kevin has earned a variety of awards and honors personally and for clients for leadership, sales performance, and advertising campaign creative work. He has been a featured speaker several years at the Radio Advertising Bureau’s annual Sales, Management, and Leadership Conference, has taught classes in Advertising and

Marketing, as well as in Broadcast History and Programming at Regis University in Denver, Colorado, and is a past winner of the National Sportscasters and Sportswriters award as Sportscaster of the Year for his state.

Kevin is a Cum Laude graduate of California State University, Long Beach with a degree in Radio-TV and Film and an emphasis in Business. He completed the National Association of Broadcaster’s Executive Development program at Georgetown University’s McDonough School of Business and the Media Buying Academy’s certification program to better serve clients.

Tom Pierce…

…liked PartnersProgram so much, he joined the company! Tom was a PartnersProgram client while serving as Director of Sales for a group of radio stations in North Carolina. The program, and the benefits and billing it creates, resonated with Tom’s belief in effective and ethical selling so much that after leaving the stations in 2007 he joined us! Tom now puts his experience from “both sides of the desk” to work facilitating the increased demand for PartnersProgram across the country. And there’s his 30 years of broadcast and management experience, too…

Tom began his career in broadcasting in Indianapolis after graduating from Miami University in Oxford, Ohio with a degree in Business. He started as a Sales Research Director before rising to Promotion Assistant, Account Executive, Local Sales Manager, National Sales Manager, General Sales Manager and Director of Sales. Tom played a key role in RadiOhio’s start up of the Ohio News Network and helped secure national radio broadcast rights to several major Bowl games as well as the broadcast distribution rights for the Cincinnati Reds and Cincinnati Bengals.

Later, Tom led stations as Market Manager and, as founder and president of Frontier Marketing & Management, was a station owner.

Tom has consulted media groups and businesses for more than ten years in the areas of broadcast sales and sales training, revenue development programs, sports marketing, station acquisition, station audits, and team building.