Links & Resources
Advertising / Marketing:
www.marketingpower.com : American Marketing Association
www.the-dma.org : The Direct Marketing Association
www.aaf.org : American Advertising Federation
www.aaaa.org : American Association of Advertising Agencies
www.ana.net : Association of National Advertisers (represents 300 companies with 8000 brands that spend over $100 billion in marketing communications and advertising)
www.adcouncil.org : The Advertising Council
www.iaaglobal.org : International Advertising Association
www.incentivemarketing.org : Incentive Marketing Association (IMA)
www.popai.com : Point of Purchase Advertising International
www.pmalink.org : Promotion Marketing Association
www.rama-nrf.org : Retail Advertising & Marketing Association
www.marketingprofs.com : MarketingProfs.com (marketing education & resources)
For Fun and Information:
www.rockhall.com : Rock & Roll Hall of Fame
www.mtr.org : Museum of Television & Radio
www.newslink.org : links to media outlets in the U.S. and around the world
Media:
www.nab.org : National Association of Broadcasters
www.yourcba.com : California Broadcasters Association
www.bayareastar.org : Bay Area Society for Television, Advertising and Radio
www.naa.org : Newspaper Association of America
www.inma.org : International Newspaper Marketing Association
www.tvb.org : Television Bureau of Advertising
www.ncta.com : National Cable and Telecommunications Association
www.nabob.org : National Association of Black Owned Broadcasters
www.onetvworld.org : Cabletelevision Advertising Bureau
www.yellowpagesima.biz : Yellow Pages Integrated Media Association
www.oaaa.org : Outdoor Advertising Association of America
www.retailing.org : Electronic Retailing Association (formerly the National Infomercial Marketing Association)
www.iab.net : Internet Advertising Bureau
Media Buying:
www.medialifemagazine.com : Media Life – for Media Buyers and Planners (good daily updates and e-mails)**
www.mediapost.com : Media Post, The Center for Media Research – for Planners and Buyers of Advertising Media (daily update, tons of newsletters)**
www.stamponline.org : STAMP Society to Advance Media Professionalism
Publications:
www.radioandrecords.com : Radio & Records
www.emarketingdaily.com :e-business and e-marketing information, statistics, products and services, advertising information
www.tvradioworld.com : TV & Radio World
www.adage.com : Advertising Age
www.adweek.com : Adweek
www.brandweek.com : Brandweek
www.btobonline.com : B to B (Business to Business Marketing)
Radio:
www.rab.com : Radio Advertising Bureau
www.insideradio.com : Inside Radio
www.rbr.com : Radio Business Report
www.broadcastingcable.com : Broadcasting & Cable
www.radioink.com : Radio Ink
www.radio-online.com : Radio Online
www.reelradio.com : Reel Top 40 Radio Repository
www.440int.com : 440 International
www.laradio.com : Los Angeles Radio People
www.rockradioscrapbook.com : Rock Radio Scrapbook
Research
www.arbitron.com : Arbitron
www.nielsenmedia.com : Nielsen
www.srds.com : SRDS
www.sqad.com : SQAD (formerly called SPARC)
www.tabonline.com : The Traffic Audit Bureau for Media Measurement
www.accessabc.com : Audit Bureau of Circulations (ABC)
www.bbm.ca : BBM (Canadian Radio & TV Ratings)
www.census.gov : U.S. Census Bureau
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